Hey! I’m Veronica, creator of Kapu, a holistic care company for women.
I’m a clinical Western herbalist, life-long learner, educator, and love making things and offering resources that I use and believe other women would benefit from too.
Kapu began out of a need to take care of myself. I used hormonal birth control and prescription acne medication from ages 15 to 25. Finally, and thank goodness, I decided to find a natural and safe way to manage my fertility and heal my skin.
Once I made this decision, my life changed and led me to the work I do today.
I make natural skin care-- like really natural, the kind where you can actually understand what each ingredient is, which is sooo important for the overall health of your precious body.
I make yoni steam stools so that women can take care of their lady parts, have healthy menstrual cycles, and a soothing postpartum experience. You can see me doing my thing in my family’s woodshop shown above (check out the FAQ to learn more about yoni steaming).
And, I created a Menstrual Calendar Journal so that you can track your menstrual cycle and fertility. The benefits of cycle tracking have been more than I can put in words and something I believe every menstruating woman would benefit from.
Kapu is dedicated to supporting women who want to live in tune with nature and their bodies. Kapu's product offerings will continue to evolve over time as I think up new ways to offer holistic care for women!
ka∙pu | ˈkäpō | noun
(in Hawaiian traditional culture and religion) Taboo or Sacred. A set of rules and prohibitions for everyday life.
I value the word "Kapu" in this capacity: this word recognizes that something can be sacred, and still taboo, much like women's health has been throughout the world's most modern history. Kapu seeks to keep women's reproductive parts and holistic health every bit as sacred as it always has been, with less of the taboo quality.
3 things to note:
Kapu, pronounced kah-puh, is a Hawaiian word, meaning Taboo or Sacred among its much broader history and meaning. Kapu were rules that guided the Hawaiians in their way of life, but ended in 1819 as it did not treat women fairly. I’m not native to Hawaii, yet I chose Kapu to represent the essence of this company. I do this with respect for the indigenous Polynesian people who created this word in their language, respect for the people who have Hawaiian ancestry, and respect for Hawaii Herself. As a woman born in California in the 1980’s, I’ll never fully grasp the concept of Kapu as I did not live in the time nor place where the law of the land was Kapu. But, I value the word in this capacity: it recognizes that something can be sacred, and still taboo, much like women's health topics have been throughout the world’s most modern history. I seek to keep women's health every bit as sacred as it always has been, with less of the taboo quality. These are my own thoughts, and have no bearing on what Kapu actually meant for Hawaiian people. This all brings me to my next point, cultural appropriation.
I can not run this business without addressing Cultural Appropriation, meaning the act of taking or using things from a culture that is not one’s own, especially without showing an understanding or respect for this culture. Cultural appropriation happens all over the world, but I’d say especially in the United States. As a melting pot with diverse ethnicities, ease of travel, and globalization, we often take other people’s customs and adopt them as our own. Many everyday items-- the clothing styles in our closet, the foods we cook, alternative medicines, etc.--stem from other cultures’ customs and traditional knowledge. I think this is actually wonderful and makes living that much more colorful and exciting, but only when respect and credit is given to the culture where it came from. For example, your new favorite tea, spice, body-movement, etc.,- where did it originate from? This opens the door for better cross-cultural understanding, more opportunities to learn, and dare I say-- world peace?! So whenever I introduce a new product or service, when relevant, I will always talk about the country and culture it originated from.
When asked by a business mentor, “Who are your products and services for?” I answered, “Women of course!” She replied, “Well, is it only for women who have vaginas and identify as a woman? Or for women who have vaginas, but identify with the masculine gender? Or for women who only call their reproductive parts vaginas?” This line of questioning continued further; Her point being that there are many people all over the world that identify as being a woman, but may not have been born with the reproductive system in which my products, such as the Menstrual Calendar are intended for and marketed to. She said I needed to be clear about who my audience is. I replied, “I started this business because I just want women to feel good about themselves. Can’t it just be that simple?” She said, “Well, that’s the premise of privilege in the first place, is that it can be that simple for you, but it’s not that simple for everyone.” I understood what she meant. It’s simple for me because I’ve never had to think twice about it. I was born with a vagina, I identify with the female gender, and these two facts fit in to society’s expectations of “normal.” But it is not this way for everyone, and I want to be inclusive and understanding of everyone’s unique life experiences. With that being said, the Menstrual Calendar and the majority of my offerings are / will be intended for those who have wombs.
Any questions? Please reach out! email@example.com